Helsinki Sauna Day
Helsinki is full of saunas that are often empty and seldom seen by most. What if we did something about this for just one day and invited everyone over for a sauna? This idea turned into Helsinki Sauna Day, which is an event that opens the doors to the city’s saunas for everyone to enjoy.
Helsinki has experienced an increase of new, communal activity in recent years. Majority of the saunas in the city, however, are still in private use, although traditionally going to the sauna has been a very communal action. Even though there are currently about three million saunas in Finland, most of them are very rarely used. At the same time there are many who would like to go to the sauna more often. This was the starting point to organising this wacky, communal event in Helsinki. The summer in Finland might be short, but that’s no reason not to have a lively urban culture. The event is organised together with Helsinki Marketing.
Helsinki Sauna Day was organised for the first time on March 12, 2016, and was a great success. People opened up saunas (altogether more than 50) in their apartments, hotel rooms and even tents and got to enjoy one of the first sunny days of the spring. The event was also loved by the visitors, who filled all the saunas as full as possible. The next Helsinki Sauna Day will be held on March 10, 2016.
